Validation through association

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On the path to making the most of potential, many of us search for validation from external sources.

It feels good to be endorsed for who we are and what we can do, through association with big name brands.

Sometimes, we look for spaces with the aim of communicating with others. If the building looks contemporary, modern or impressive, it is easy to overlook details such as good acoustics, for example.

Preoccupations of this sort don’t have much to do with the essence of what we have to give, share or sell, most of the time.

It is possible to create or introduce the most valuable object, subject or idea in a humble context. This is one of the most important lessons to be learnt from the Biblical tale about Christ’s birth.

First published on www.juwonogungbe.com on the 17th of December 2019